College arausio3/24/2023 ![]() ![]() The founders were Win Crouwel (designer), Friso Kramer (industrial designer), Benno Wissing (graphic designer and space designer), as well as Paul and Dick Scharwz (finance and organization directors) Ben Bos was added to this team as a copywriter and designer. There was no major design agency in the Netherlands, so Total Design was created to fill this gap. Until then, almost all Dutch design projects were entrusted to foreign companies. Jurriaan Schrofer, Jan van Toorn (very attached to the political consciousness of the spectator), Jan Bons (painter, sculptor and resistance fighter during the war), Ben Bos and Wim Crouwel can be mentioned. In the 1960s, a new generation of graphic designers appeared, precursors of "Dutch design", who contributed to modernising Dutch graphic design. It is important to make a small detour to Total Design, a mythical dutch agency that has democratized design in the Netherlands. Today he works independently, and continues to animate conferences on graphics and design from the top of his 85 years, the man is always in action and does not stop working, writing, and also painting. In 2000 an exhibition was organized in Breda: "Ben Bos, Design of a lifetime" (which later gave its name to the book), which was intended to make known to as many people as possible all of his work, namely hundreds of logos. Thanks to his experience, Ben Bos is now teaching in Europe, the United States, Israel and even Japan. He is also a member of the Dutch Designers Association (BNO) and the International Graphic Alliance (IGA). ![]() He can boast of having won numerous international awards including the World Logotype Award in 1998. He has had the opportunity to work for the largest companies, such as Randstad, Furness Logistic Group or Belgian General Bank. In 2011 Ben wrote a book about all the work he has done at Total Design, a must have if you appreciate Mr Bos' work.īen Bos specialized in corporate identity. He is the employee who will have stayed the longest in this prestigious agency. He was the first employee of what was to become the largest Dutch design agency: Total Design. He spent 28 years in this agency before finally becoming independent. Although he changed employers a few years later, he remained their favourite consultant for almost 50 years.ġ963. In his section, he fraternizes with Wim Crouwel, and from then on, their paths will never separate.īefore becoming the brilliant designer we know today, he started as a copywriter and then as art director at Ahrend, an office supplies company. He studied at Graphic College Amsterdam and Rietvield Academy from 1955 to 1962. We continue the series of the great names of Graphic Design, this time dedicating ourselves to a legend of dutch design still in activity.Ī few days ago the Brand Niewe Conference was held in Amsterdam, a reference among design conferences, which was attended by the full Graphéine team.Īmong the speakers: Ben Bos. A real discovery! How could we not know his work existed?! Shame on us!īen Bos, a dutch designer born in 1930, began redefining Dutch graphic design in the early 1960s. ![]()
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